Bow Ties & Clutches 2013

BTC13 Okie Corina Jess Areis

Earlier this month, I attended the 2nd Annual Bow Ties & Clutches event at the Florida Museum of Photographic Art (FMOPA).  It was my first time attending the Best of the Bay Award-winning event (which required all guests to either sport a bow tie or clutch) and stepping foot inside the FMOPA downtown.  Bow Ties & Clutches, presented by a local fashion events and marketing company The Fashion Movement was an enjoyable evening of fashion, cocktails and mingling.  Proceeds from the event benefited the Friends of Joshua House Foundation, Inc., an organization that provides a safe haven for abused, abandoned and neglected children.

BTC13 Okie

For the fashion event, I channeled my inner Lexx Miyake-Mugler and went for a K.Pop boy band meets Rhythm Nation look.  And YES I sported a bow tie… conveniently pinned to my coat.

Bravo to The Fashion Movement for hosting a wonderful event that benefited such a valuable cause.

BTC13 Group 2BTC13 Group 1BTC13 Xmas Tree 1BTC13 Xmas Tree 2BTC13 Okie Rod AreisBTC13 Jocelyn 3BTC13 Okie Girls 2BTC13 Okie Jess AreisBTC13 Okie Jocelyn 1BTC13 Jocelyn HairBTC13 Okie Jess 1BTC13 Okie Rod



“Drunk in Love” by Beyonce with Jay-Z: Despite her obvious Rihanna impersonation in the music video, I just cannot get enough of Mrs. Carter’s new single. In fact, I cannot get enough of BEYONCE, her surprise album and music video collection that was quietly released to iTunes last Friday without any announcement or promotion. Love her or hate her, you have to bow down to Bey’s marketing genius behind this album’s surprise release. She relied on word of mouth buzz to spread the word of her new album’s availability, gave fans no option but to purchase the ENTIRE album, ensured that her entire album was listened to by releasing an accompanying music video to every single track, and sold nearly a million copies in a mere three days.

In today’s social media era of creating gargantuan hype around a project with trending hashtags, teaser photos and videos, release date countdowns, and “surprise” album leaks, Beyonce’s risky gamble of no promotion paid off BIG TIME. BEYONCE: The Visual Album sold more in its first three days than the COMBINED first-week sales of superstar Miss Spears’ Britney Jean, Katy Perry’s heavily-hyped Prism and Lady Gaga’s overhyped ARTpop , proving that you don’t need a golden semi-truck, a helicopter dress, or numerous “personal” Twitter Q&As to sell quality music.

To you Beyonce Giselle Knowles-Carter, I gladly bow down.

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